Branded Sender IDs & the ACMA Sender ID Register: Business Guide
Learn what a Branded Sender ID is, why the ACMA Sender ID Register matters for Australian businesses, and how to register and configure your business name for SMS in 2026.
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Australia's #1 SMS Platform
The SMS tool your
business actually needs
Reliable business messaging, built for Australia. Connect with your customers instantly using a platform designed for speed, scale, and compliance.
No credit card required · Cancel anytime
99.9%Delivery rate
98%Open rate
2.5¢From per SMS
Platform
Everything you need to SMS at scale
One platform, all the tools — built for Australian businesses that take messaging seriously.
Features
Effortless Messaging
Expert service, unbeatable prices — messaging made simple. Our range of solutions helps businesses of all sizes connect with customers effectively.
"
Our SMS campaigns have transformed our customer engagement — simple, effective, and reliable. Sending messages with our brand name has boosted our credibility and customer trust.
Natalie Furrow
Founder and CEO
Integrations
Integrated with the tools you know and love
Easily synchronise with the tools you already use to streamline your workflow and maximise efficiency.
How it works
Get Started in 3 Simple Steps
Select a Plan
Choose the perfect plan tailored to your messaging needs and budget.
Start Sending SMS
Begin sending personalised messages and track your results instantly.
Try it live
See SMS in action
Type a message and hit send — experience the speed and simplicity of DataFlows SMS firsthand. This is exactly what your customers see.
- 160 characters per SMS
- Instant two-way messaging
- Branded sender ID (your business name)
- 99.9% delivery rate across Australia
DF
DataFlows
SMS Platform
Pricing
Pricing for all kinds of businesses
No monthly or annual fees — every plan is pay-as-you-go, so you only ever pay for the SMS credits you use.
Mini
$35 AUD
3.5¢ / SMS
Pay-as-you-go — no monthly or annual fees. Top up only when you need more credits.
- 1,000 SMS credits
- 30 Contact Lists
- 30 SMS Templates
- Zero Subscription Fees
Pro
$150 AUD
3¢ / SMS
Pay-as-you-go — no monthly or annual fees. Top up only when you need more credits.
- 5,000 SMS credits
- Free Sender ID (Business Name)
- 50 Contact Lists
- 50 SMS Templates
- API Integrations
- Zero Subscription Fees
Best Value
Business
$500 AUD
2.5¢ / SMS
Pay-as-you-go — no monthly or annual fees. Top up only when you need more credits.
- 20,000 SMS credits
- Free Sender ID (Business Name)
- Unlimited Contact Lists
- Unlimited Templates
- API Integrations
- Zero Subscription Fees
Enterprise
Custom
Volume pricing
Custom volume pricing — let’s talk about terms that fit your business.
- All Features Included
- Unbeatable Price for High-Volume
- Dedicated Account Manager
- SLA Guarantee
- Custom Integrations
- 24/7 Priority Support
Contact Us
We'd love to hear from you! Fill out the form below and we'll get back to you as soon as possible.
Latest Blog Posts
Stay updated with the latest insights on SMS marketing and business communication.
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Learn how to design SMS retry logic and idempotency keys that prevent duplicate messages, handle network failures gracefully, and keep delivery reliable for OTPs, reminders, and order updates.
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Transactional vs Marketing SMS: Rules, Examples & Best Practice
Not every SMS needs marketing consent, but getting the classification wrong can trigger a Spam Act breach. Learn the difference between transactional and marketing SMS, when each rule applies, and how to structure your messaging correctly.
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Boost Your Reach with DataFlows!
Leverage the power of data to connect with your audience like never before.
Get Started Free
SMS for Business Australia — Reliable Messaging Solutions
DataFlows is Australia's leading SMS platform designed specifically for businesses that need reliable, cost-effective SMS marketing and communication solutions. Our platform serves thousands of Australian companies with bulk SMS, automated messaging, and advanced SMS campaigns.
Whether you're a small business in Melbourne, Sydney, Brisbane, or anywhere across Australia, our SMS business solutions help you connect with customers instantly. From appointment reminders to marketing campaigns, our Australian SMS service delivers messages with 98% open rates.
Why Australian Businesses Choose DataFlows SMS:
- ACMA compliant SMS delivery across Australia
- Local Australian phone numbers and sender IDs
- 24/7 Australian customer support
- Integration with popular Australian business software
- Competitive SMS pricing for Australian businesses
SMS API Australia — Developer-Friendly Integration
Our SMS API Australia service provides developers and businesses with powerful, easy-to-integrate SMS functionality. Built specifically for the Australian market, our SMS API supports all major Australian carriers and provides reliable delivery with comprehensive reporting.
The DataFlows SMS API offers RESTful endpoints, webhook support, and comprehensive documentation. Perfect for Australian businesses needing to integrate SMS into their applications, websites, or existing business systems.
SMS API Features for Australian Developers:
- RESTful SMS API with comprehensive documentation
- Support for all major Australian carriers (Telstra, Optus, Vodafone)
- Real-time delivery reports and webhook notifications
- Bulk SMS API for high-volume messaging
- Two-way SMS API for interactive messaging
- SDK support for PHP, Python, Node.js, and more
SMS Solutions for Every Australian Industry
Retail & E-commerce SMS
Order confirmations, shipping updates, and promotional campaigns for Australian retailers.
Healthcare SMS Australia
Appointment reminders, test results, and patient communications for Australian medical practices.
Real Estate SMS
Property alerts, inspection reminders, and client communications for Australian real estate agents.
Automotive SMS
Service reminders, booking confirmations, and customer updates for Australian automotive businesses.
Frequently Asked Questions
How much does SMS for business cost in Australia?
DataFlows offers competitive SMS pricing starting from 2.5 cents per SMS on the Business plan. Our bulk SMS packages provide great value for high-volume messaging needs with zero subscription fees.
Is DataFlows SMS API compatible with Australian regulations?
Yes, our SMS API Australia platform is fully ACMA compliant and follows all Australian telecommunications regulations for business SMS messaging.
Can I use my business name as sender ID in Australia?
Absolutely! DataFlows provides approved business sender IDs for Australian companies on Pro and Business plans, helping you maintain brand consistency in your SMS communications.
How reliable is SMS delivery across Australia?
Our SMS platform delivers to all major Australian networks (Telstra, Optus, Vodafone) with 99.9% delivery reliability and detailed delivery reporting.